Bisleri is known for its innovative approach towards product planning and execution. The brand has been a dominant presence in the India market over several years and has now become synonymous with the mineral water segment itself. Bisleri has come out with several launches over the years including the highly popular 20 litre water bottle. This has become a pioneering introduction from Bisleri that has delighted customers immensely.
This 20 litre water bottle has been a marvel for people without proper access to clean and pure drinking water. Those without access to the same can easily get hold of the Bisleri 20 litre offering and then use it for drinking water throughout the day while catering to the needs of all family members. This bulk drinking water solution has been immensely popular with families cutting across generations. This has been offered by Bisleri at a really competitive price point, another aspect which customers absolutely love. Bisleri has also come out with several sizes for its water bottles which are absolutely perfect for several occasions. Along with the 20 litre water bottle which ensures completely safe and pure water at home all the time, Bisleri has also launched 250 ML and Rockstar 300 ML mineral water bottles which are ideal accompaniments for lunches, parties, individually equipping guests and more such purposes. The Bisleri 500 ML bottle is also perfect when an individual is not sharing and can get one through the entire day. The 1L and 2L bottles are ideal for traveling people and families. All these products are suitable for satiating the thirst of people while they are on the move. The 5L jar is easy to use and pour, while being the best solution for weekend parties and getaways alike. Today, the company has a vast presence in the Indian market. It has more than 4,500 distributors along with 5,000 distribution trucks throughout the country. Bisleri has already been a household name in India for many decades now. It is a market leader in its segment with a total of 122 plants which are operational and 13 of these are owned. It also has a vast distribution network that encompasses all the trucks and distribution points mentioned above. Bisleri also remains committed towards offering completely pure, safe and healthy mineral water to its customers and has been doing so over the last five decades. Bisleri is also known for offering the purest mineral water in each drop. Each and every drop of this mineral water undergoes a stringent quality testing procedure involving 10 stages. There are a total of 114 tests conducted for ascertaining the purity of Bisleri mineral water. The highest possible quality standards are maintained throughout along with hygiene standards as well. All production facilities at Bisleri come with their quality testing laboratories which make sure that each product is crafted on the basis of guidelines laid down by the BIS (Bureau of Indian Standards). The cutting-edge central laboratory is situated as part of the Head Office of the Bisleri brand in Mumbai. They make sure that quality standards are suitably maintained throughout all units of the brand country-wide.
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September 2021
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